101 Salon Promotions

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(Paperback)- This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes: -How to attract new clients with promotions relating to seasons, holidays, and special events -How to retain clients through referral discounts and clubs linked with services -How to develop and implement buyer incentive programs designed to increase retail product sales -How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients

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Overall Rating: Star Full

( 2 reviews )

Posted: Jun 7 2008

With the outrageous price charged for this book...I expected a tome of marketing secrets, business genius, and expert advice. What I got? A lazily written, glorified pamphlet with facile promotion ideas anyone could easily come up with given half-a second... Skip the astronomical purchase price for this piece of fluff, and if you absolutely feel you MUST read it...go to the library and check it out!
( 16 of 24 found this review helpful ) Posted: May 24 2000

This book is very exciting and very creative! The ideas shared are simple to do and fun as well. I can't imagine any salon without it!

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Author:	Robert Oppenheim
Number Of Pages:	256
Category:	Paperback
Brand:	Milady
Dewey Decimal Number:	646.72
Label:	Milady
Manufacturer:	Milady
Product Group:	Book
Publication Date:	1999-01-20
Edition:	1