All Categories > Books

Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)

Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)

Star FullStar FullStar FullStar FullStar Half

(Hardcover)-Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.
Read More
Email me when this price drops
SellerSeller RatingAdditional InfoList Price Tax & Shipping Total Price
Amazon

Star FullStar FullStar FullStar HalfStar Empty

In Stock

$35.00
Save 78%

Enter your Zip code to get the total price with tax and shipping:

You may also be interested in these products Store Price
marketing communications perspective

Advertising and Promotion : Integrated Marketing Communications Perspective

The textbook, Advertising and Promotion : Integrated Marketing Communications Perspective, by George E. Belch, available ... Read More

Textbooks.com

$91.00
Save 17%
barnesandnoble marketing communications perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective (Books)

George E. Belch, Michael A. Belch,Hardcover - New Edition, Edition: 8, English-language edition,Pages:864,Pub by ... Read More

Barnes and Noble

Star FullStar FullStar FullStar HalfStar Empty

$154.84
communications perspective -text

Advertising and Promotion : An Integrated Marketing Communications Perspective -Text Only

The textbook, Advertising and Promotion : An Integrated Marketing Communications Perspective -Text Only, by George E ... Read More

Textbooks.com

$112.05
barnesandnoble integrated marketing communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Books)

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing ... Read More

Barnes and Noble

Star FullStar FullStar FullStar HalfStar Empty

$170.93
aspects integrated marketing communications

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

The textbook, Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications, by Terence A ... Read More

Textbooks.com

$104.00
Save 17%
barnesandnoble promotion marketing communications

Integrated Advertising, Promotion and Marketing Communications (Books)

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated ... Read More

Barnes and Noble

Star FullStar FullStar FullStar HalfStar Empty

$138.60
aspects integrated marketing communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

The textbook, Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, by Terence A. Shimp ... Read More

Textbooks.com

$109.50
Save 17%
aspects integrated marketing communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

The textbook, Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, by Terence A. Shimp ... Read More

Textbooks.com

$176.83
archival methods lux box

Print Lux Box 4.125"x5.125"x1.125" - Black

Print Lux Box Black 4 1/8" x 5 1/8" x 1 1/8" These archival, all-purpose boxes are widely used for storing prints ... Read More

Booksmart Studio

$7.80
promotion marketing communications

Integrated Advertising, Promotion, and Marketing Communications

The textbook, Integrated Advertising, Promotion, and Marketing Communications, by Kenneth Clow and Donald Baack ... Read More

Textbooks.com

$77.00
Save 17%

User Reviews for Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)

Overall Rating: Star FullStar FullStar FullStar FullStar Empty ( 8 reviews )
  1. Star FullStar EmptyStar EmptyStar EmptyStar Empty Posted: Jun 15 2009

    Worst experience on Amazon. Ordered book but never received it. Tried to contact seller 3 times and no response. Finally had to file a claim to get my money back. Will not purchase from this seller again!

  2. Star FullStar FullStar FullStar FullStar Full Posted: Jun 9 2009

    Very fast shipping, book looks brand new, great price! A pleasure to work with. Would definitely order from again. Thank you.

  3. Star FullStar FullStar FullStar FullStar Empty Posted: Jul 28 2008

    This has been a very informative book in relation to the information contained in it about media planning. I am beginning to gain a greater insight into how media planning works. The book explains marketing as it relates to media and the whole media planning process.

See all reviews...

See item at: Amazon: $35.00

Product Specs for Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)

Author: George E. Belch
Number Of Pages: 67
Category: Hardcover
Brand: McGraw-Hill Companies
Dewey Decimal Number: 659.1
Label: McGraw-Hill Companies
Manufacturer: McGraw-Hill Companies
Product Group: Book
Publication Date: 2003-04-02
Edition: 6th
See item at: Amazon: $35.00

Store reviews by Epinions Home

Shop for

search suggestions:

        Pocket Change

        Sign In | Create Account | My Pages

        Shopping Blog | About Become | Send Feedback | Share Your Success Story | Online Degrees | Exava | Black Friday Deals

        Our International Sites: Japan | United Kingdom | Germany | Italy

        Copyright © 2009 Become, Inc.Terms of Use

        if yer hewmen, dawnt qlique dis linc