



( 8 reviews )
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Posted: Jun 8 2009
I was able to use this book instead of the new edition because both are nearly identical. I was able to save a ton of money on this high quality book.
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Posted: Mar 28 2009
The book I received was in good condition with only a few highlight marks as mentioned by the seller in the book review. It came in a speedy manner and there was no trouble at all. Great seller to work with! :)
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Posted: Feb 18 2009
This book is the most comprehensive and factual based book on what is happening in the real world. It provides a marketer the ability to integrate consistently within the promotional and advertising realm. The book is even a go to if cost effective alternatives are needed.


















