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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

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Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.
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User Reviews for Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Overall Rating: Star FullStar FullStar FullStar FullStar Half ( 8 reviews )
  1. Star FullStar FullStar FullStar FullStar Full Posted: Jun 8 2009

    I was able to use this book instead of the new edition because both are nearly identical. I was able to save a ton of money on this high quality book.

  2. Star FullStar FullStar FullStar FullStar Empty Posted: Mar 28 2009

    The book I received was in good condition with only a few highlight marks as mentioned by the seller in the book review. It came in a speedy manner and there was no trouble at all. Great seller to work with! :)

  3. Star FullStar FullStar FullStar FullStar Full Posted: Feb 18 2009

    This book is the most comprehensive and factual based book on what is happening in the real world. It provides a marketer the ability to integrate consistently within the promotional and advertising realm. The book is even a go to if cost effective alternatives are needed.

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Product Specs for Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Author: George E Belch Michael A Belch
Number Of Pages: 820
Category: Hardcover
Brand: McGraw-Hill/Irwin
Dewey Decimal Number: 380
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Product Group: Book
Publication Date: 2006-05-15
Edition: 7
See item at: Amazon: $134.96

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