All Categories > Books

Advertising, Promotion And New Media

Advertising, Promotion And New Media

Star FullStar FullStar FullStar FullStar Full

(Paperback)-Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications -- essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Read More
Email me when this price drops
SellerSeller RatingAdditional InfoList Price Tax & Shipping Total Price
Amazon

Star FullStar FullStar FullStar HalfStar Empty

In Stock

$29.42
Save 16%

Enter your Zip code to get the total price with tax and shipping:

You may also be interested in these products Store Price
advertising promotion new media

Advertising, Promotion And New Media

2004 / 380 pages Books Read More

FREE Standard Shipping

DeepDiscount.com

$95.98
editor publisher 12 months

Editor & Publisher - 12 months 12 Issues Monthly

Known as the bible of the newspaper industry, E&P covers news articles on all facets of newspapering ... Read More

Speedy Mags

$120.00
promotion marketing communications

Integrated Advertising, Promotion, and Marketing Communications

The textbook, Integrated Advertising, Promotion, and Marketing Communications, by Kenneth Clow and Donald Baack ... Read More

Textbooks.com

$77.00
Save 17%
investigating use sex media

Investigating the Use of Sex in Media Promotion and Advertising

2008 / 198 pages Books Read More

FREE Standard Shipping

DeepDiscount.com

$92.15
promotion marketing communications

Integrated Advertising, Promotion and Marketing Communications

The textbook, Integrated Advertising, Promotion and Marketing Communications, by Kenneth E. Clow and Donald E Baack ... Read More

Textbooks.com

$131.01
spa video dvd

Waiting Room Promotions Massage & Spa Video On Dvd

Waiting Room Promotions - Massage DVD -------------------------------------------------------- ------Swedish, Stone ... Read More

ebay

Star FullStar FullStar FullStar FullStar Empty

$71.95
promotion marketing communications

Integrated Advertising, Promotion and Marketing Communications - Text Only

The textbook, Integrated Advertising, Promotion and Marketing Communications - Text Only, by Kenneth Clow and Donald ... Read More

Textbooks.com

$85.05
Save 15%
advertising promotion

Advertising and Promotion (Canadian)

The textbook, Advertising and Promotion (Canadian), by George Belch and Michael Belch, available in Hardback. Published ... Read More

Textbooks.com

$97.95
archival methods lux box

Print Lux Box 4.125"x6.125"x1.125" - Black

Print Lux Box Black 4 1/8" x 6 1/8" x 1 1/8" These archival, all-purpose boxes are widely used for storing prints ... Read More

Booksmart Studio

$7.70
advertising promotion

Advertising and Promotion

The textbook, Advertising and Promotion, by George E. Belch, available in Hardback. Published by: McGraw-Hill Publishing ... Read More

Textbooks.com

$156.36

User Reviews for Advertising, Promotion And New Media

Overall Rating: Star FullStar FullStar FullStar FullStar Full ( 1 reviews )
  1. Star FullStar FullStar FullStar FullStar Full ( 2 of 2 found this review helpful ) Posted: Jun 12 2005

    Whether you're desiring to learn everything from A-Z about new media in today's fast-paced, technologically-advanced, and ever-changing world of new media OR you're lost in the vast maze of choices, this book has ALL of the answers. A wealth of information is packed into this volume that is extremely well-organized. New media applications are explained in detail, including respective benefits and shortcomings. Whether you're a rookie or novice, a student, instructor, practitioner or researcher, you need this book in your personal communications/advertising resource library. Stafford and Faber have created an outstanding literary work, a comprehensive "dictionary" on new media.

See all reviews...

See item at: Amazon: $29.42

Product Specs for Advertising, Promotion And New Media

Number Of Pages: 400
Category: Paperback
Brand: M.E. Sharpe
Dewey Decimal Number: 659
Label: M.E. Sharpe
Manufacturer: M.E. Sharpe
Product Group: Book
Publication Date: 2004-10-11
Creator: Marla R. Stafford
Edition: New Ed
See item at: Amazon: $29.42

Store reviews by Epinions Home

Shop for

search suggestions:

        Pocket Change

        Sign In | Create Account | My Pages

        Shopping Blog | About Become | Send Feedback | Share Your Success Story | Online Degrees | Exava

        Our International Sites: Japan | United Kingdom | Germany | Italy

        Copyright © 2009 Become, Inc.Terms of Use

        if yer hewmen, dawnt qlique dis linc