Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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(Hardcover)-The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.

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Overall Rating: Star Full

( 2 reviews )

Posted: Feb 16 2009

International Edition is exactly like the regular edition, only way cheaper! Seriously consider buying this instead!
Posted: May 16 2007

This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!

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Author:	Terence A. Shimp
Number Of Pages:	656
Category:	Hardcover
Brand:	South-Western College Pub
Dewey Decimal Number:	658.82
Label:	South-Western College Pub
Manufacturer:	South-Western College Pub
Product Group:	Book
Publication Date:	2006-01-20
Edition:	7

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