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Image Makers : Advertising, Public Relations, and the Ethos of AdvocacyThe textbook, Image Makers : Advertising, Public Relations, and the Ethos of Advocacy, by Robert Jackall and Janice M. Hirota, available in Paperback. Published by: University of Chicago Press. Edition: . ISBN10: 0226389170. ISBN13: 9780226389172. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Image Makers : Advertising, Public Relations, and the Ethos of Advocacy
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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (Books)Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tubthumpers excoriating American society with ...Read MoreDetails on Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (Books)
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Advertising and Public Relations LawThe textbook, Advertising and Public Relations Law, by Roy L. Moore, Erik Collins and Ronald Farrar, available in Hardback. Published by: Taylor & Francis. Edition: . ISBN10: 0805816798. ISBN13: 9780805816792. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Advertising and Public Relations Law
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Career Opportunities in Advertising and Public RelationsThe textbook, Career Opportunities in Advertising and Public Relations, by Shelly Field, available in Hardback. Published by: Infobase Publishing. Edition: 4TH. ISBN10: 0816062455. ISBN13: 9780816062454. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Career Opportunities in Advertising and Public Relations
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Public Relations (Books)Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, ...Read MoreDetails on Public Relations (Books)
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Editor & Publisher - 12 months 12 Issues MonthlyKnown as the bible of the newspaper industry, E&P covers news articles on all facets of newspapering: newsroom/editorial, new media, advertising, circulation, promotion, public relations, production, news services/syndicates, technology, and legal..Read MoreIn Stock
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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
Pages: 341, Paperback, University Of Chicago PressIn Stock
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Frontline: PersuadersFrontline examines the "persuasion industries" -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.Read MoreDetails on Frontline: Persuaders
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Advertising Strategy: Creative Tactics from the Outside/In (Books)Altstiel, a creative director at a marketing communications agency, and Grow (advertising and public relations, Marquette University) combine real-world and academic ...Read MoreDetails on Advertising Strategy: Creative Tactics from the Outside/In (Books)
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Image Makers: Advertising, Public Relations, and the Ethos of AdvocacyPages: 341, Edition: 2nd, Hardcover, University Of Chicago PressIn Stock
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Vault Guide to the Top Advertising and PR Employers, 2nd Edition (Books)In this fourth edition, Vault brings its famed journalistic, insider approach to advertising and public relations employers. The Guide provides information on top employers, ...Read MoreDetails on Vault Guide to the Top Advertising and PR Employers, 2nd Edition (Books)
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Careers in Advertising and Public Relations: 2008 EditionPages: 104, Paperback, Wetfeet.ComIn Stock
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Career Opportunities In Advertising And Public RelationsPages: 323, Edition: 4, Paperback, Checkmark BooksIn Stock
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Advertising and Public Relations Law (Lea's Communication Series)Pages: 512, Edition: 1, Hardcover, Lawrence ErlbaumIn Stock
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and JournalismPages: 248, Edition: 1, Paperback, Lawrence ErlbaumIn Stock
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Media Ethics: Cases and Moral Reasoning (Books)This textbook summarizes 78 cases that represent modern dilemmas in news reporting, advertising, public relations, and entertainment, and follows each with a commentary on the ...Read MoreIn Stock
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Building Your Home Inspection Business: A Guide to Marketing, Sales ...Pages: 250, Paperback, Dearborn Home Inspection EducationIn Stock
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Introduction to Public Relations and AdvertisingPages: 160, Edition: illustrated edition, Paperback, Juta AcademicIn Stock
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