( 8 reviews )
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Posted: Jul 21 2009
As a former senior executive of Microsoft, I found Joe's book a true game changer. His views and opinions are certainly spot on when it comes to leaping over the Chasm! I have first hand experience working with Joe and his marketing genius comes to light in this book and is a must have for every executive! Gregory McNulty Vice President, Mocana Corporation
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Posted: Mar 11 2008
As many of us know, Product Management is probably one of the most challenging responsibilities one could have in an organization. This book is a well written strategy guide for those looking to build a winning plan to cross the "shark infested" turbulent waters of competition in the new age. The writer's frank-talking style is a breath of fresh air and citing real world examples gives this book an edge that many of us can relate to.
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Posted: Nov 26 2007
This book is a must read for any executive. Whether you are plotting a new strategy, turning around a company or driving a start up, the old rules simply don't apply. The author makes numerous salient points that should be internalized. His witty and sarcastic writting style, make this a interesting and necessary read for anyone driven to make a difference in their organization.
