Basic Marketing Management

(Paperback)-Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Email me when this price drops

Seller	Seller Rating	Additional Info	List Price	Tax & Shipping	Total Price
Amazon	(1,655 reviews)	In Stock	$87.50	Enter your Zip code to get the total price with tax and shipping:

Seller

Seller Rating

Additional Info

List Price

Tax & Shipping

Total Price

Amazon

(1,655 reviews)

In Stock

$87.50

Enter your Zip code to get the total price with tax and shipping:

Store	Price
Marketing Management for Nonprofit Organizations The textbook, Marketing Management for Nonprofit Organizations, by Adrian Sargeant, available in Paperback. Published ... Read More	Textbooks.com	$42.50
Marketing Management The textbook, Marketing Management, by Michael Czinkota and Masaaki Kotabe, available in Paperback. Published by ... Read More	Textbooks.com	$49.75
Netx Altiris Appliance NS7 Basic Server The Altiris Appliance NS7 Basic Server from NetX accelerates the installation process of Altiris Client Management Suite ... Read More		$3,389.99
Marketing Management (Canadian) The textbook, Marketing Management (Canadian), by Kotler, available in Hardback. Published by: Pearson Education Canada ... Read More	Textbooks.com	$97.20
Marketing Management (12th Edition) (Hardcover)- Read More	Barnes and Noble	$128.33 Save 71%
Marketing Management The textbook, Marketing Management, by Greg W. Marshall, available in Hardback. Published by: McGraw-Hill Publishing ... Read More	Textbooks.com	$105.14 Save 25%
Marketing Management The textbook, Marketing Management, by J. Paul Peter, available in Hardback. Published by: McGraw-Hill Publishing ... Read More	Textbooks.com	$110.71 Save 25%
Hewlett Packard Basic Docking Station The Basic Docking Station provides desktop convenience with full port replication in a space-saving design. Connect a ... Read More		$48.00
Marketing Management The textbook, Marketing Management, by Russ Winer, available in Hardback. Published by: Pearson. Edition: 3RD. ISBN10 ... Read More	Textbooks.com	$113.94 Save 25%
Marketing Management The textbook, Marketing Management, by Philip Kotler, available in Hardback. Published by: Pearson. Edition: 13TH ... Read More	Textbooks.com	$127.75

You may also be interested in these products

Store

Price

Marketing Management for Nonprofit Organizations

The textbook, Marketing Management for Nonprofit Organizations, by Adrian Sargeant, available in Paperback. Published ... Read More

Textbooks.com

$42.50

Marketing Management

The textbook, Marketing Management, by Michael Czinkota and Masaaki Kotabe, available in Paperback. Published by ... Read More

Textbooks.com

$49.75

Netx Altiris Appliance NS7 Basic Server

The Altiris Appliance NS7 Basic Server from NetX accelerates the installation process of Altiris Client Management Suite ... Read More

$3,389.99

Marketing Management (Canadian)

The textbook, Marketing Management (Canadian), by Kotler, available in Hardback. Published by: Pearson Education Canada ... Read More

Textbooks.com

$97.20

Marketing Management (12th Edition)

(Hardcover)- Read More

Barnes and Noble

$128.33

Save 71%

Marketing Management

The textbook, Marketing Management, by Greg W. Marshall, available in Hardback. Published by: McGraw-Hill Publishing ... Read More

Textbooks.com

$105.14

Save 25%

Marketing Management

The textbook, Marketing Management, by J. Paul Peter, available in Hardback. Published by: McGraw-Hill Publishing ... Read More

Textbooks.com

$110.71

Save 25%

Hewlett Packard Basic Docking Station

The Basic Docking Station provides desktop convenience with full port replication in a space-saving design. Connect a ... Read More

$48.00

Marketing Management

The textbook, Marketing Management, by Russ Winer, available in Hardback. Published by: Pearson. Edition: 3RD. ISBN10 ... Read More

Textbooks.com

$113.94

Save 25%

Marketing Management

The textbook, Marketing Management, by Philip Kotler, available in Hardback. Published by: Pearson. Edition: 13TH ... Read More

Textbooks.com

$127.75

Overall Rating: Star Full

( 1 reviews )

Posted: May 4 2009

The text book was in very good condition and was delivered within the time that it was advertised. I will purchase from this supplier again and again.

See all reviews...

See item at: Amazon: $87.50

Author:	Douglas J. Dalrymple Leonard J. Parsons
Number Of Pages:	336
Category:	Paperback
Brand:	Wiley
Dewey Decimal Number:	658.8
Label:	Wiley
Manufacturer:	Wiley
Product Group:	Book
Publication Date:	2000-02-09
Edition:	2

Author:

Douglas J. Dalrymple Leonard J. Parsons

Number Of Pages:

336

Category:

Paperback

Brand:

Wiley

Dewey Decimal Number:

658.8

Label:

Wiley