( 5 reviews )
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( 1 of 1 found this review helpful ) Posted: Apr 3 2007
I contrast this book with "Buzz Marketing" by Mark Hughes. In a nutshell, Mr. McDaniel's signature recommendation is to chat people up to keep contacts warm. The book has many more practical suggestions for how to build a network and influence people. Mr. Hughes offers a well thought-out assessment of how marketing clutter and public discounting of marketing messages has changed marketing in the past few decades, and what marketers can do to compensate for these conditions. Hughes tells you how to run your business, not how to run your personal network.
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( 1 of 1 found this review helpful ) Posted: Mar 30 2007
Buzz marketing isn't just for the marketing department anymore. In this book, Ron McDaniel shows people 57 actionable steps that anyone can do. It's a very good read that you can keep going back to as a reference for good ideas. Everything is laid out very simple, straight forward, and provides a great way to get motivated to create your own buzz. This book makes buzz marketing accessible and understandable to the public. Definitely a highly recommended book.
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( 2 of 2 found this review helpful ) Posted: Mar 19 2007
Buzzoodle Buzz Marketing offers 57 ways we all can be better buzz marketers. These ways are simple, and some are easy, and all are effective. If you're looking to market your company or yourself in new, innovative ways, devour a copy of Buzzoodle Buzz Marketing today and learn from the guru that is Ron McDaniel!
