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Contemporary Direct Marketing
(Hardcover)-Unique in its incredible thoroughness, this is the most comprehensive direct/interactive marketing book on the market. Current and relevant conceptscustomer relationships, database marketing, information privacy, telemarketing, research and testing, global and ethical issues, and morewill prepare individuals to be competitive in the job market and workforce. Other hot topics include legal issues, non-profit organizations, business-to-business applications, customer service and fulfillment, and creative and quantitative issues. For any business professionals working for a for-profit or nonprofit business or governmental agency; professionals of businesses of any size; and entrepreneurs.
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Product Specs for Contemporary Direct Marketing
| Author: | Lisa S. Spiller Martin Baier |
|---|---|
| Number Of Pages: | 432 |
| Category: | Hardcover |
| Brand: | Prentice Hall |
| Dewey Decimal Number: | 658.872 |
| Label: | Prentice Hall |
| Manufacturer: | Prentice Hall |
| Product Group: | Book |
| Publication Date: | 2004-03-30 |
| Edition: | US Ed |
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