( 5 reviews )
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Posted: Feb 20 2007
This book is an excellent guide to the importance of customer service in the financial planning world. Individuals willing to offer financial advice and service are everywhere - however successful financial planning firms are run by those that have paid attention to the details. A great book to give to new employees to help explain the importance of efficiency and how it correlates to a positive client experience.
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( 9 of 13 found this review helpful ) Posted: Nov 22 2002
After all the rave reviews, I thought this would be a great book on practice management. What I got was a book by Deena Katz on Deena Katz. For example, in discussing contact management systems, she glosses over Act! and Goldmine; barely mentions Text Library System and ProTracker, but spends considerable time talking about paying $50,000 to have a consultant design a system. If you currently have a fee only practice that is grossing in the high 6-figures and want to develop it into a multi-million $ firm, like Deena Katz, then I suggest you read this book.
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( 10 of 14 found this review helpful ) Posted: Sep 28 2001
Deena Katz, a Certified Financial Planner (CFP) who has given financial advice in magazines and on TV, describes how to set up a practice as a financial planner and adviser. She discusses how to grow your business and manage your clients' lives as well as their dollars. She draws on her experience, interviews and networking with other practitioners to provide a detailed hands-on guide. She considers such issues as recruiting, hiring and firing staff, working with partners, using hardware and software and setting up effective systems. She provides tips on public relations, hiring, firing and refusing clients, and keeping good clients. Her book concludes with a targeted resource section on useful books, journals, magazines, newsletters, software programs and Web sites. We [...] highly recommend this comprehensive introductory guide. Although it is directly targeted toward individuals in the financial planning arena, many of its ideas apply to starting any type of small professional or service business.
