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Doing Business in Newly Privatized Markets: Global Opportunities and Challenges

Doing Business in Newly Privatized Markets: Global Opportunities and Challenges

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(Hardcover)-International marketing consultant Russell Miller takes a close, pragmatic look at the movement to privatization that is sweeping the important markets of Western and Central Europe, Latin America, and Asia, and lays out the business opportunities and challenges that U.S. corporations and others worldwide will find there. He identifies the market dynamics created by newly privatized companies, the problems of reaching them, and the approach strategies that U.S. and other companies would find most productive. An important insight into how corporations here and abroad can gain access to these rich new markets, the book will be essential reading for top management and specialists in marketing, strategic planning, and international business development.
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User Reviews for Doing Business in Newly Privatized Markets: Global Opportunities and Challenges

Overall Rating: Star FullStar FullStar FullStar FullStar Full ( 2 reviews )
  1. Star FullStar FullStar FullStar FullStar Full ( 1 of 1 found this review helpful ) Posted: Oct 9 2000

    A hot topic covered by someone who really knows the business. Tells the whole story, including the challenges. The complex topic of privitization is detailed and thought provoking. Takes the topic of international business to new depths.

  2. Star FullStar FullStar FullStar FullStar Full ( 1 of 1 found this review helpful ) Posted: Oct 7 2000

    I enjoyed Miller's book because it examines privatization from a business perspective rather than the usual view of government agencies and multilateral organizations. He clearly describes the relative risks and rewards of dealing with former government owned firms and the strategies that produce the best results.

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Product Specs for Doing Business in Newly Privatized Markets: Global Opportunities and Challenges

Author: Russell R. Miller
Number Of Pages: 344
Category: Hardcover
Brand: Quorum Books
Dewey Decimal Number: 338.925
Label: Quorum Books
Manufacturer: Quorum Books
Product Group: Book
Publication Date: 2000-08-30
See item at: Amazon: $69.68

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