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E-Business Marketing
(Paperback)-Designed to bridge the gap between the science of eBusiness marketing and its practice, this timely book is intentionally organized to develop a solid conceptual framework that translates into companies' opportunities. Its cross-discipline orientation between marketing theories and technology solutions facilitates the understanding of the adaptation of existing marketing models into the Internet-enabled environment. A three-part organization discusses existing marketing models and their extension or adaptation into the Internet-enabled environment, provides a series of case studies, and presents a futuristic look into the eBusiness marketing environment.
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Product Specs for E-Business Marketing
| Author: | Terri C. Albert William B. Sanders |
|---|---|
| Number Of Pages: | 208 |
| Category: | Paperback |
| Brand: | Prentice Hall |
| Dewey Decimal Number: | 658.84 |
| Label: | Prentice Hall |
| Manufacturer: | Prentice Hall |
| Product Group: | Book |
| Publication Date: | 2002-08-22 |
| Edition: | 1st |
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