Overall Rating:
( 1 reviews )
( 1 reviews )
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Posted: Aug 11 2009
I would have wanted to know when was the issue date of this book before purchasing it. Unfortunately, most of the references and figures are from the year 1995. Even if the green profiles segmentation is still interesting, as the book has been written before 2000 and the internet revolution, it doesn't give the up-to date vision of the " green marketing" approach I was expecting.
See item at:
Amazon:
$18.99
