( 7 reviews )
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Posted: Oct 7 2008
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. The chapters in this book are short enough that you can read, then do before going to the next one. My favorite chapters other than the one mentioned are: Build Your Campaign From the Inside Out, Build Your Marketing Plan Around Publicity, Zeo In On Your Market-Save Time, Money, And Aggravation, Media Kits-Guerrilla Style and Find Your Uniqeness and Capitalize On It. Don't get me wrong, I like and can use it all, but those are my favorites because I needed them NOW. These chapters include the information I wish I had before I started marketing my book. Marilyn Parmelee Author of Hearing God's Voice For Yourself
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Posted: May 12 2008
Guerrilla Marketing has excellent publicity samples and templates that you can model. It's worth the price of the book just for the samples.
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Posted: Jul 22 2007
This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Just pick a tip or approach, follow through and measure your results. You'll find that many of these timeless practices fit the Internet-age, as well.
