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Harvard Business Review on Strategic Alliances

Harvard Business Review on Strategic Alliances

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(Paperback)-A first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. Selling Points Features all-star names in marketing including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae Provides a broad and diverse look at strategic alliances including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border
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User Reviews for Harvard Business Review on Strategic Alliances

Overall Rating: Star FullStar FullStar EmptyStar EmptyStar Empty ( 1 reviews )
  1. Star FullStar FullStar EmptyStar EmptyStar Empty Posted: Dec 29 2008

    Basic primer. There are a few traditional strategic alliance tid bits that one can use to set up these financial windfall opportunities, but generally it is not worth the time. Instead, spend your valuable time reading anything by Jay Abraham that is "outside-the-box", will inspire new thinking, help you intiate strategic alliances and come off like a hero to everyone involved.

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Product Specs for Harvard Business Review on Strategic Alliances

Number Of Pages: 224
Category: Paperback
Brand: Harvard Business School Press
Dewey Decimal Number: 338.87
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Product Group: Book
Publication Date: 2002-02-26
Creator: Harvard Business School Press
See item at: Amazon: $19.80

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