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Hospitality Marketing Management
(Hardcover)-Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. * Includes coverage of tourism marketing * Features new material on marketing technology and it's implications in the hospitality industry * Offers international coverage * Provides new, applications approach to the discipline of marketing
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Product Specs for Hospitality Marketing Management
| Author: | Robert D. Reid David C. Bojanic |
|---|---|
| Number Of Pages: | 640 |
| Category: | Hardcover |
| Brand: | Wiley |
| Dewey Decimal Number: | 647.950688 |
| Label: | Wiley |
| Manufacturer: | Wiley |
| Product Group: | Book |
| Publication Date: | 2005-03-15 |
| Edition: | 4 |
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