( 6 reviews )
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Posted: Jun 26 2009
A great marketing book for those who are new to promotions. This book gives you a detailed list of all the different types of promotions and how to go about implementing them. Not a text book but more of a "how to" book! I definitely recommend it!
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Posted: Dec 21 2007
I bought this book as a crash course for an interview as a promotion planner at a large CPG company---and I got a job offer! I like the fact that this book teaches both the theory behind sales promotion and goes into detail on how that theory has been applied successfully in the past. The book is a few years old, but I feel is still pretty relevant. It is an easy read and I recommend it.
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( 3 of 5 found this review helpful ) Posted: Apr 25 2005
Readers instinctively understand that every topic is not equally adaptable to narrative treatment. You could read about Tiger Woods for a month, for example, and not improve your golf game by a stroke. In promotional marketing, however, the opposite is true. The marketer's tool kit only holds so many tricks, and many are careworn from repetitive use. That means you can learn tons about executing a sales promotion by reading a book, if you find the right one. Good news: this is that tome. Combining their many years of experience, Steve Smith and Don E. Schultz adroitly blend the practical with the strategic. Their book is packed with budget tips, planning advice and execution checklists. We recommend this comprehensive, insightful review even for battle-scarred veterans of the promotional wars. For new arrivals, here's the marketer's promo tool kit, ready to go.
