( 5 reviews )
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Posted: Apr 17 2004
"Using the invaluable information inside GeorgeMcKenzie's suite of excellent products, I took abit different path. I incorporated George's greatadvice with what I learned from Trout & Ries intheir excellent books, and here's what I did...I took what's inside George's excellent resourceand adapted it to a specific need I had ...Rather than send out a bazillion PR releases tolots of folks who might not want my news, Iconcentrated just on folks in my target market.Using George's stellar advice, I attracted 42international business people and marketers to aproject I was doing, instead of trying to attract juststrictly reporters. Why did I do that? To also gainaccess to their knowledge, reputation, (and theircustomer lists.)So I "killed two birds with one stone' by followingthis path. My recommendation to you is that youactually LEARN why George's strategies are sopowerful. Spend some time on your strategy,and then use George's excellent and proventechniques to differentiate yourself from all of thecrazy noise in the marketplace, and then you'llbest serve your own desires as you grow.All the best to you -Chip TarverAuthor, "First Contact Secrets" ... How to MeetAnyone for Any Reason at Any Time"
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Posted: Aug 21 2003
This, like a couple other products of George McKenzie's that I have purchased, was very useful and provided me with more information that I hoped for. It saved me a lot of time and a lot of money, had I just learned from trial and error, which I would have done if I didn't come across this. I've been recommending it to friends as well as other students in the MBA program I'm currently enrolled in. (Yes, I'm in an MBA program, but this was more practical and useful than my marketing classes!)
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( 1 of 1 found this review helpful ) Posted: Aug 12 2003
That's George McKenzie's promise, and with this series of cassettes, he shows anyone how to use the mass media to do it. This is the only "free publicity" program I know of that takes you inside the nation's newsrooms -- and inside the heads of the people who actually decide what gets on the air and in print. You get a perspective of how people in the media think, and you learn the most effective ways to present your story in a way that will appeal to them -- ways that will result in thousands of dollars worth of free advertising. His interviews are conversational and easy to listen to, but packed with dozens of tips that anyone can use. This series is definitely worth five stars if you ask me. Anything George does is going to help you, and this one is no exception!
