( 10 reviews )
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Posted: Jun 24 2009
This is a required book for MBA class. Content is easy to read, summaries at end of chapter are helpful. I'm a business major not a marketing major so much was new to me. Other reviews state the data in book is dated, my class discussions covered more recent trends in Marketing. I bought paperback used so I got a bargain compared to purchasing new hard bound. I purchased expedited shipping & book arrived as promised in good shape. For the price I paid & fact it's required I got a bargain : )
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Posted: May 26 2009
This book came in the condition it said it was and in a very timely manner.
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Posted: Apr 14 2009
It's not new. It's like new. Even though there was "like new", but I paied more because I want to buy new book. This is not new.
