Overall Rating:
See item at:
Amazon:
$113.33
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
(Paperback)-This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.
Read More
- Compare Prices
- User Reviews
- Product Specs & Details
- Users Also Viewed
| Seller | Seller Rating | Additional Info | List Price | Tax & Shipping | Total Price |
|---|---|---|---|---|---|
| Amazon |
| $113.33 | |||
| You may also be interested in these products | Store | Price | |
|---|---|---|---|
 |
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package / With CD The textbook, Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package / With CD, by Kenneth ... Read More | Textbooks.com | $85.05 |
 |
Integrated Advertising, Promotion and Marketing Communications (Books) Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated ... Read More | Barnes and Noble
| $138.60 |
 |
Integrated Advertising, Promotion, and Marketing Communications The textbook, Integrated Advertising, Promotion, and Marketing Communications, by Kenneth Clow and Donald Baack ... Read More | Textbooks.com | $77.00
Save 17%
|
 |
Integrated Advertising, Promotion and Marketing Communications The textbook, Integrated Advertising, Promotion and Marketing Communications, by Kenneth E. Clow and Donald E Baack ... Read More | Textbooks.com | $131.01 |
 |
Integrated Advertising, Promotion and Marketing Communications - Text Only The textbook, Integrated Advertising, Promotion and Marketing Communications - Text Only, by Kenneth Clow and Donald ... Read More | Textbooks.com | $85.05
Save 15%
|
 |
Integrated Advertising, Promotion, and Marketing Communications (Books) Kenneth E. Clow, Donald E. Baack,Paperback - REV, Edition: 3, English-language edition,Pages:544,Pub by Prentice Hall Read More | Barnes and Noble
| $125.38 |
 |
Elemis Enhancement Program - 3 months detoxification and revitalization plan Elemis Enhancement capsules have been created to use in a 3 month program, to internally cleanse, revitalize and ... Read More | 
| $308.00 |
 |
Advertising and Promotion : Integrated Marketing Communications Perspective The textbook, Advertising and Promotion : Integrated Marketing Communications Perspective, by George E. Belch, available ... Read More | Textbooks.com | $91.00
Save 17%
|
 |
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Books) ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing ... Read More | Barnes and Noble
| $170.93 |
 |
Developing Creative and Innovative Integrated Marketing Communication Plan The textbook, Developing Creative and Innovative Integrated Marketing Communication Plan, by James R. Ogden, available ... Read More | Textbooks.com | $44.80 |
- Compare Prices
- User Reviews
- Product Specs & Details
- Users Also Viewed
User Reviews for Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
- Compare Prices
- User Reviews
- Product Specs & Details
- Users Also Viewed
Product Specs for Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
| Author: | Kenneth E. Clow Donald Baack |
|---|---|
| Category: | Paperback |
| Brand: | Prentice Hall |
| Dewey Decimal Number: | 659 |
| Label: | Prentice Hall |
| Manufacturer: | Prentice Hall |
| Product Group: | Book |
| Publication Date: | 2003-05-15 |
| Edition: | 2 |
See item at:
Amazon:
$113.33
- Compare Prices
- User Reviews
- Product Specs & Details
- Users Also Viewed
Users who viewed Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition, also viewed:
-
Integrated Marketing Communications: Putting It Together And Making It Work
-
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
-
Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
-
Promotion and Integrated Marketing Communication with InfoTrac College Edition
See item at:
Amazon:
$113.33
More Products like Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
integrated advertising, promotion, marketing communication and imc plan pro package / with cd, integrated advertising, promotion and marketing communications (books), integrated advertising, promotion, and marketing communications, integrated advertising, promotion and marketing communications, integrated advertising, promotion and marketing communications - text only, integrated advertising, promotion, and marketing communications (books), elemis enhancement program - 3 months detoxification and revitalization plan, advertising and promotion : integrated marketing communications perspective, advertising, promotion, and other aspects of integrated marketing communications (books), developing creative and innovative integrated marketing communication plan
sponsored links
Store reviews by 
| search suggestions: | ||
|---|---|---|
|
|
|
|
Shopping Blog | About Become | Send Feedback | Share Your Success Story | Online Degrees | Exava | Black Friday Deals
Our International Sites: Japan | United Kingdom | Germany | Italy
Copyright © 2009 Become, Inc.
if yer hewmen, dawnt qlique dis linc