International Marketing

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Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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Overall Rating: Star Full

( 12 reviews )

Posted: Jul 30 2009

I also recommend the website for this book, they have great multiple choice exams for each chapter! Great for studying!
Posted: Jun 8 2009

The book itself was in great codition, but the shipping was a nightmare....I orded the book on the may 5th and was told it would ship out by the 8th...i got it May 25th... and realized the shipper had only sent it on the 11th.... I'm only complaining about the shipping everything else was fine.
Posted: Oct 25 2008

International Marketing This was a book I needed for class. What can I say, it was required.

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Author:	Philip R. Cateora John Graham
Number Of Pages:	702
Category:	Hardcover
Brand:	McGraw-Hill/Irwin
Dewey Decimal Number:	658.84
Label:	McGraw-Hill/Irwin
Manufacturer:	McGraw-Hill/Irwin
Product Group:	Book
Publication Date:	2006-03-13
Edition:	13