( 4 reviews )
-
Posted: Jun 7 2007
Maybe a nice book for people who never heard of the phenomenon Internet. However, for people who want to use it in a real business situation might become somewhat disappointed. There is no strategic implication to be found anywhere in the book and it talks about the subjects in a superficial way. For a more practical book (though it can never be practical enough for me) Dave Chaffey's Internet Marketing book is my best second bet.
-
( 5 of 9 found this review helpful ) Posted: Jan 23 2006
I believe this book is far too optimistic when it comes down to Internet marketing. The Internet evolves at blazing speeds and business owners have to constantly optimize their strategies with every new technological phenomenon appearing and invading our "marketing reality". For instance, I could not extract any fruitful information regarding "traffic building" and some of the suggestions were effectively outdated. Emphasis should be put on Link Popularity; a critical factor that's directly tied to the success of every online business (see an example: profitsmachine.com). Conclusively, it's a well-written book, cohesive and those who are starting out their online ventures, should give it a go; the investment is analogous to the knowledge given and well worth it.
-
( 6 of 10 found this review helpful ) Posted: Jan 11 2006
I know that there are hungry people out there who want to know how to market their material. However you don't need to spend this much money on a book that has too much theory and not enough practical uses. I think the best resource available is at www.guidebible.com. It has thousands of pages of articles on everything related to online business. And it is a free service. It even has rebate programs where you can get significant discounts on tools that actually provide results, not books which give you abstract theory.
