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Introducing Marketing Research

Introducing Marketing Research

(Paperback)-The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.
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    Product Specs for Introducing Marketing Research

    Author: Paul Baines Bal Chansarkar
    Number Of Pages: 368
    Category: Paperback
    Brand: Wiley
    Dewey Decimal Number: 658.83
    Label: Wiley
    Manufacturer: Wiley
    Product Group: Book
    Publication Date: 2002-05-15
    Edition: 1st
    See item at: Amazon: $60.00

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