( 8 reviews )
-
Posted: Nov 18 2008
I am an art licensing agent, and I use this book, along with a few other references, on a regular basis. It could probably be updated, like a previous reviewer stated, but it is still very helpful when determining royalty rates. It is good for an artist just starting to license, as it's easy to follow and is a great introduction into licensing art.
-
Posted: Nov 17 2008
This book was a disappointment. The information was old and dated. The internet was mentioned as if it just arrived on the scene. It's time to shelve this book. Don't buy it.
-
Posted: Oct 25 2007
There aren't many books out there for licensing art, or licensing, period. This is one of three books I use as a reference when negotiating licensing agreements for the artists I represent. It's very basic, yes, but helpful. I would like to see a follow up to this book for advanced licensors!
