( 5 reviews )
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Posted: Apr 20 2009
Book is good. Was in condition advertised. Received in a timely manner. Great book for those who know very little about marketing and advertising. Good book for Marketers who want to refresh their skills. If you're already experienced there is a lot of info in the book that you already know!
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Posted: Jul 26 2008
This book was really helpful for a non-marketing person. I have bought 3 copies now to pass around to other management. What I like is that it's not a book about the latest marketing trends, but a good overview of the basic concepts with enough information to start making informed choices. I neither expect nor desire to become a marketing specialist, but understanding strategies for pricing and identifying market segments helps our company at least cover the basics. The book suggests that marketing can be a mindset rather than a job title, and we have embraced it in that spirit while we look to hire and build a department. Obviously it's a nice read for management in a startup fast-growth company like mine, but maybe not needed for a more mature organization with an established marketing strategy and more experienced staff.
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Posted: Jan 10 2008
Don't bother registering for Marketing 101. Instead, read this book. As part of the solid Harvard Business Essentials series, it serves as a wonderful introduction and overview of marketing in today's business environment. It provides all the marketing tools you'll need to build your marketing plan, differentiate your product, hammer away at your customers and position your brand. It also touches on pricing, utilizing the Internet and crafting the best media mix for your message. Those already in marketing might not find much new here, although this textbook serves as a cohesive, well-constructed blueprint. The subhead mentions 10 strategies, but the book has far more. We recommend it as an excellent introduction and resource to new managers and to those entering the field of marketing.
