All Categories > Books

Marketing: An Introduction

Marketing: An Introduction

Star FullStar FullStar FullStar EmptyStar Empty

(Hardcover)-This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.
Read More
Email me when this price drops
SellerSeller RatingAdditional InfoList Price Tax & Shipping Total Price
Amazon

Star FullStar FullStar FullStar HalfStar Empty

In Stock

$3.00

Enter your Zip code to get the total price with tax and shipping:

You may also be interested in these products Store Price
marketing introduction

Marketing : Introduction

The textbook, Marketing : Introduction, by Gary Armstrong and Philip Kotler, available in Paperback. Published by ... Read More

Textbooks.com

$76.50
Save 17%
marketing introduction

Marketing : Introduction

The textbook, Marketing : Introduction, by Gary Armstrong and Philip Kotler, available in Paperback. Published by ... Read More

Textbooks.com

$80.00
Save 17%
marketing critical introduction

Marketing: A Critical Introduction

Chris Hackley / 2009 / 186 pages Books Read More

FREE Standard Shipping

DeepDiscount.com

$96.95
marketing introduction

Marketing: An Introduction

The textbook, Marketing: An Introduction, by Gary Armstrong, available in Paperback. Published by: Pearson. Edition ... Read More

Textbooks.com

$98.75
Save 20%
marketing introduction

Marketing: An Introduction

This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and ... Read More

Barnes and Noble

Star FullStar FullStar FullStar HalfStar Empty

$133.33
Save 14%
introduction marketing concepts

Introduction To Marketing Concepts

John Ensor, Graeme Drummond / 2005 / 283 pages Books Read More

FREE Standard Shipping

DeepDiscount.com

$36.85
Save 10%
introduction mymarketinglab package

Marketing : An Introduction - With Mymarketinglab Package

The textbook, Marketing : An Introduction - With Mymarketinglab Package, by Gary Armstrong and Philip Kotler, available ... Read More

Textbooks.com

$128.50
introduction sport marketing

Introduction to Sport Marketing

Aaron Smith / 2008 / 326 pages Books Read More

FREE Standard Shipping

DeepDiscount.com

$42.63
introduction marketing

Introduction to Marketing

The textbook, Introduction to Marketing, by Michael Levens, available in Paperback. Published by: Pearson. Edition: ... Read More

Textbooks.com

$54.49
Save 25%
bare bones introduction

Bare Bones Introduction to Integrated Marketing Communication

The textbook, Bare Bones Introduction to Integrated Marketing Communication, by Robyn Blakeman, available in Paperback ... Read More

Textbooks.com

$20.75

User Reviews for Marketing: An Introduction

Overall Rating: Star FullStar FullStar HalfStar EmptyStar Empty ( 14 reviews )
  1. Star FullStar EmptyStar EmptyStar EmptyStar Empty Posted: May 12 2009

    In my opinion this book should NOT be used in colleges and universities. It is convoluted and filled with superfluous text that distracts and dilutes the existing weak content. It is poorly structured and is redundant in some areas while completely lacking in others. The fact that it costs as much as it does is shameful. What a waste of time, trees and money.

  2. Star FullStar EmptyStar EmptyStar EmptyStar Empty ( 0 of 1 found this review helpful ) Posted: Mar 16 2009

    The seller told me the book was out of stock weeks after it was suppose to be delivered to my apartment. He/she did refund my money.

  3. Star FullStar FullStar FullStar FullStar Full Posted: Feb 22 2009

    Arrived in perfect condition and exactly as described. Arrived in the time frame stated for shipping.

See all reviews...

See item at: Amazon: $3.00

Product Specs for Marketing: An Introduction

Author: Philip Kotler Gary Armstrong
Number Of Pages: 696
Category: Hardcover
Brand: Prentice Hall
Dewey Decimal Number: 658.8
Label: Prentice Hall
Product Group: Book
Publication Date: 1996-07-24
Publisher: Prentice Hall
Edition: 4 Sub
See item at: Amazon: $3.00

Store reviews by Epinions Home

Shop for

search suggestions:

        Pocket Change

        Sign In | Create Account | My Pages

        Shopping Blog | About Become | Send Feedback | Share Your Success Story | Online Degrees | Exava

        Our International Sites: Japan | United Kingdom | Germany | Italy

        Copyright © 2009 Become, Inc.Terms of Use

        if yer hewmen, dawnt qlique dis linc