( 6 reviews )
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Posted: Apr 23 2008
I was a little dispointed as the supplier did not publish the edition of the book - so I received the wrong edition. But it is a good text, however Marketing is an area that is updated very regularly with new information - so you need to get the most current edition.
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( 0 of 10 found this review helpful ) Posted: Sep 30 2005
This book is part of Executive MBA courses, I have to admit that, this book covers different areas and considered as one of the important Marketing references.
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( 16 of 18 found this review helpful ) Posted: Sep 26 2005
Kotler tries to sell college students new books every year, hence the 12th edition he is now marketing. There is no new information, and the information contained is no different from any $12 marketing book. Students, buy an old edition and save, teachers stop using books like this, more and better information is available for free over the net anyway. Just because they are expensive and shiny doesn't mean they are worthwhile. BTW this is also available in an international edition with the exact same content for 1/4 of the cost.
