( 3 reviews )
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Posted: Jan 20 2009
This book was a used book and was totally misrepresented by the the owner to receive top dollar for it. Amazon did stand behind their sale even though the owner did not and refunded the payment. Thank you Amazon.
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Posted: Sep 6 2007
Hisssss I guess it is alright, but it doesn't matter you HAVE NO CHOICE! HAHAHA
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( 2 of 2 found this review helpful ) Posted: Jul 27 2006
I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases. Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books. Summarizing too expensive book for few effective information.
