Marketing Management (12th Edition)

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Overall Rating: Star Full

( 21 reviews )

Posted: May 3 2009

The book never arrived, I wrote and email to the seller and never answered. I made a claim and got a complete refund from Amazon.
Posted: Mar 5 2009

This book is very deeply discussed all the marketing tools and theories. It is definitely the best fundamental marketing book you can find out there. I forgot to say my professor is a student of Kotler Keller.
Posted: Jan 30 2009

I got the item on time, however, I didn't receive any emails regarding the shipping.

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See item at: Barnes and Noble: $128.33 | Amazon: $39.99

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Author:	Philip Kotler Kevin Lane Keller
Number Of Pages:	816
Category:	Hardcover
Brand:	Prentice Hall
Dewey Decimal Number:	658.8
Label:	Prentice Hall
Manufacturer:	Prentice Hall
Product Group:	Book
Publication Date:	2006-01-01
Edition:	12