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Marketing Practices and Principles, Student Edition
(Hardcover)-This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
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Product Specs for Marketing Practices and Principles, Student Edition
| Author: | McGraw-Hill |
|---|---|
| Number Of Pages: | 588 |
| Category: | Hardcover |
| Brand: | Glencoe/McGraw-Hill |
| Dewey Decimal Number: | 330 |
| Label: | Glencoe/McGraw-Hill |
| Manufacturer: | Glencoe/McGraw-Hill |
| Product Group: | Book |
| Publication Date: | 1994-02-08 |
| Reading Level: | Young Adult |
| Edition: | 5 |
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