Marketing; Real People, Real Choices

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating valuefor customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

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Marketing : Real People, Real Choices The textbook, Marketing : Real People, Real Choices, by Michael Solomon, Greg Marshall and Elnora Stuart, available in ... Read More	Textbooks.com	$73.25
Marketing: Real People, Real Choices (Books) This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing ... Read More	Barnes and Noble	$129.04
Marketing : Real People, Real Choices The textbook, Marketing : Real People, Real Choices, by Michael Solomon, Greg Marshall and Elnora Stuart, available in ... Read More	Textbooks.com	$81.25 Save 17%
Marketing: Real People, Real Choices (Books) This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing ... Read More	Barnes and Noble	$132.43
Marketing : Real People, Real Choices (Custom) The textbook, Marketing : Real People, Real Choices (Custom), by Michael R. Solomon, Greg W. Marshall and Elnora W ... Read More	Textbooks.com	$81.60
Marketing: Real People, Real Choices The textbook, Marketing: Real People, Real Choices, by Michael R. Solomon, available in Paperback. Published by ... Read More	Textbooks.com	$138.24
Marketing : Real People, Real Choices - Study Guide The textbook, Marketing : Real People, Real Choices - Study Guide, by Michael Solomon, available in Paperback. Published ... Read More	Textbooks.com	$23.25
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Marketing : Real People, Real Choices - With CD The textbook, Marketing : Real People, Real Choices - With CD, by Michael R. Solomon, Greg W. Marshall and Elnora ... Read More	Textbooks.com	$76.50