All Categories > Books

Marketing: Real People, Real Choices (5th Edition)

Marketing: Real People, Real Choices (5th Edition)

Star FullStar FullStar FullStar EmptyStar Empty

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value--for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
Read More
7% off$117.63 - $126.67
Email me when this price drops
SellerSeller RatingAdditional InfoList Price Tax & Shipping Total Price
Barnes and Noble

Star FullStar FullStar FullStar HalfStar Empty

In Stock

$126.67

Enter your Zip code to get the total price with tax and shipping:

Amazon

Star FullStar FullStar FullStar HalfStar Empty

In Stock

$117.63
Save 7%
You may also be interested in these products Store Price
people real choices

Marketing : Real People, Real Choices

The textbook, Marketing : Real People, Real Choices, by Michael Solomon, Greg Marshall and Elnora Stuart, available in ... Read More

Textbooks.com

$81.25
Save 17%
people real choices

Marketing : Real People, Real Choices - Study Guide

The textbook, Marketing : Real People, Real Choices - Study Guide, by Michael Solomon, available in Paperback. Published ... Read More

Textbooks.com

$23.25
real flame pillar fireplace

Real Flame 1850 Pillar Fireplace

Manufacturer: Real Flame Type: Fireplaces, Color: Mahogany Hide: 42" W x 42" H x 29" D Description: Make the most of any ... Read More

Home Furniture Showroom

$458.00
people real choices

Marketing : Real People, Real Choices (Custom)

The textbook, Marketing : Real People, Real Choices (Custom), by Michael R. Solomon, Greg W. Marshall and Elnora W ... Read More

Textbooks.com

$81.60
people real choices

Marketing: Real People, Real Choices

The textbook, Marketing: Real People, Real Choices, by Michael R. Solomon, available in Paperback. Published by ... Read More

Textbooks.com

$138.24
glock real action marker

Glock 17 Real Action Marker

The Glock 17 Real Action Marker (RAM) has been designed to be essentially identical in dimension, appearance, weight ... Read More

NIC Law Enforcement Supply

$279.00
people real choices

Marketing : Real People, Real Choices

The textbook, Marketing : Real People, Real Choices, by Michael Solomon, Greg Marshall and Elnora Stuart, available in ... Read More

Textbooks.com

$73.25
real flame fuel 24

Real Flame Gel Fuel 24 Pack for Fireplace

Real Flame Gel Fuel: The original Gel Fuel with the widest highest flame Over 25 years in Gel Fuel business No ... Read More

More Fireplaces

$68.99
people real choices

Brand You : Marketing Real People, Real Choices

The textbook, Brand You : Marketing Real People, Real Choices, by Michael R. Solomon, available in Paperback. Published ... Read More

Textbooks.com

$23.25

User Reviews for Marketing: Real People, Real Choices (5th Edition)

Overall Rating: Star FullStar FullStar FullStar HalfStar Empty ( 10 reviews )
  1. Star FullStar FullStar FullStar FullStar Empty Posted: Jul 30 2009

    The price of the book was $.57 plus shipping and even though the book has obvious water damage, I am just happy that it was the book that I needed and I didn't have to pay $100+ for it!

  2. Star FullStar FullStar FullStar FullStar Full Posted: Jul 1 2009

    Book was in very good condition and I recieved it in a timely manner with no problems.

  3. Star FullStar FullStar FullStar FullStar Empty Posted: Apr 13 2009

    The book was cheap and in good condition. The shipping on the other hand took too long. It took about 12 days!

See all reviews...

Product Specs for Marketing: Real People, Real Choices (5th Edition)

Author: Michael Solomon Greg Marshall Elnora Stuart
Number Of Pages: 640
Category: Paperback
Brand: Prentice Hall
Dewey Decimal Number: 658.8002373
Label: Prentice Hall
Manufacturer: Prentice Hall
Product Group: Book
Publication Date: 2006-11-28
Edition: 5

Store reviews by Epinions Home

Shop for

search suggestions:

        Pocket Change

        Sign In | Create Account | My Pages

        Shopping Blog | About Become | Send Feedback | Share Your Success Story | Online Degrees | Exava

        Our International Sites: Japan | United Kingdom | Germany | Italy

        Copyright © 2009 Become, Inc.Terms of Use

        if yer hewmen, dawnt qlique dis linc