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Marketing Research

Marketing Research

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(Hardcover)-Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of products and organizations. * Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
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User Reviews for Marketing Research

Overall Rating: Star FullStar FullStar HalfStar EmptyStar Empty ( 8 reviews )
  1. Star FullStar EmptyStar EmptyStar EmptyStar Empty Posted: Jan 11 2009

    This book is incredibly outdated and overly simplistic. The latest edition actually discusses floppy disc research. It is painfully slow and dull to read, and the research process diagrams are overly simplistic. For example, the book defines recognition of a problem in 3 bullets, one of which is that "Something must be expected to happen." Really? In addition, the binding is really poor and has broken on at least two copies I know of. On a positive note, it can provide some good laughs.

  2. Star FullStar FullStar FullStar FullStar Full Posted: Feb 22 2008

    Everything was as seller stated, a brand new book on time! Very happy witht the purchase!

  3. Star FullStar EmptyStar EmptyStar EmptyStar Empty ( 2 of 3 found this review helpful ) Posted: Dec 3 2006

    The book does not give any practical view on the subject. The theories are vaguely narrated but not explained. Overall structure totally misses the point of teaching - the concepts and methodoligies are used within the text and elaborated later. Sections explaining various mathemathical models I consider being incomprehensible.

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Product Specs for Marketing Research

Author: David A. Aaker V. Kumar George S. Day
Number Of Pages: 800
Category: Hardcover
Brand: Wiley
Dewey Decimal Number: 658.83
Label: Wiley
Manufacturer: Wiley
Product Group: Book
Publication Date: 2003-11-19
Edition: 8 Sub
See item at: Amazon: $137.40

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