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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth ...Kumar (marketing, London Business School) offers a new agenda for marketers, based on the strategic difficulties facing CEOs. He uses case studies to illustrate the ...Read MoreDetails on Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation (Books)
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth andNirmalya Kumar / 2004 / 304 pages BooksIn Stock
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth ...
Pages: 304, Edition: 1st, Hardcover, Harvard Business PressIn Stock
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Understanding Digital Marketing: Marketing Strategies for Engaging the ...Taking a look at the world of digital marketing, this work shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve ...Read MoreDetails on Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Books)
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Marketing Strategies for Small BusinessesThe textbook, Marketing Strategies for Small Businesses, by Richard F. Gerson and Beverly Manber, available in Paperback. Published by: Cengage Learning. Edition: . ISBN10: 1560521724. ISBN13: 9781560521723. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Marketing Strategies for Small Businesses
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Marketing Strategies for Human and Social Service Agencies (Books)A practical how-to resource for improving your agency's image in the community, this book provides successful strategies and methodologies for marketing a wide variety of ...Read MoreDetails on Marketing Strategies for Human and Social Service Agencies (Books)
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Marketing StrategyThe textbook, Marketing Strategy, by Orville C. Walker, John Mullins and Harper W. Boyd, available in Paperback. Published by: McGraw-Hill Publishing Company. Edition: 5TH. ISBN10: 0072961902. ISBN13: 9780072961904. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Marketing Strategy
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Marketing StrategyThe textbook, Marketing Strategy, by Peter Yannopoulos, available in Paperback. Published by: Nelson Thomson Learning. Edition: . ISBN10: 0176414886. ISBN13: 9780176414887. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Marketing Strategy
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Marketing Strategy (Books)The market planning framework outlined in this textbook develops competitive marketing strategies by analyzing an organization's internal strengths and weaknesses and external ...Read MoreDetails on Marketing Strategy (Books)
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Marketing StrategyThe textbook, Marketing Strategy, by O.C. Ferrell, available in Paperback. Published by: Cengage Learning. Edition: 4TH. ISBN10: 0324362722. ISBN13: 9780324362725. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Marketing Strategy
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Industrial Marketing Strategy (Books)Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, ...Read MoreDetails on Industrial Marketing Strategy (Books)
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Industrial Marketing StrategyThe textbook, Industrial Marketing Strategy, by Frederic E. Webster, available in Paperback. Published by: John Wiley & Sons, Inc.. Edition: 3RD. ISBN10: 047111989X. ISBN13: 9780471119890. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Industrial Marketing Strategy
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Value-Based Marketing: Marketing Strategies for Corporate Growth and ...This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies ...Read MoreDetails on Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (Books)
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Conquering Consumerspace : Marketing Strategies for a Branded WorldThe textbook, Conquering Consumerspace : Marketing Strategies for a Branded World, by Michael R. Solomon, available in Hardback. Published by: American Management Association. Edition: . ISBN10: 0814407412. ISBN13: 9780814407417. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Conquering Consumerspace : Marketing Strategies for a Branded World
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Marketing Strategies: A Contemporary Approach (Books)A new direction for marketing strategies! Challenging traditional marketing concepts like the 4 Ps, Marketing Strategies examines the key factors affecting marketing in today' ...Read MoreDetails on Marketing Strategies: A Contemporary Approach (Books)
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Marketing Strategies : Contemporary ApproachThe textbook, Marketing Strategies : Contemporary Approach, by Ashok Ranchhod and Calin Gurau, available in Paperback. Published by: Pearson. Edition: 2ND. ISBN10: 0273706748. ISBN13: 9780273706748. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Marketing Strategies : Contemporary Approach
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Consumer Behavior and Marketing StrategyThe textbook, Consumer Behavior and Marketing Strategy, by J. Paul Peter and Jerry Olson, available in Hardback. Published by: McGraw-Hill Publishing Company. Edition: 7TH. ISBN10: 0072864877. ISBN13: 9780072864878. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Consumer Behavior and Marketing Strategy
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Global Marketing Strategies -Text OnlyThe textbook, Global Marketing Strategies -Text Only, by Jean-Pierre Jeannet and H. David Hennessey, available in Hardback. Published by: Cengage Learning. Edition: 6TH. ISBN10: 0618310592. ISBN13: 9780618310593. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Global Marketing Strategies -Text Only
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Consumer Behavior and Marketing StrategyThe textbook, Consumer Behavior and Marketing Strategy, by J. Paul Peter and Jerry Olson, available in Hardback. Published by: McGraw-Hill Publishing Company. Edition: 8TH. ISBN10: 0073529850. ISBN13: 9780073529851. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Consumer Behavior and Marketing Strategy
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Brandmaps : The Competitive Marketing Strategy GameThe textbook, Brandmaps : The Competitive Marketing Strategy Game, by Randall G. Chapman, available in Paperback. Published by: Pearson. Edition: 4TH. ISBN10: 0135974518. ISBN13: 9780135974513. Ships directly from the vendor. Not a marketplace or backordered item. Our used books are hand inspected and in very good condition.Read MoreDetails on Brandmaps : The Competitive Marketing Strategy Game
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