( 6 reviews )
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Posted: Feb 24 2009
Good book. Excellent references. If you want to get a peek into the mindset and demographic of the american college student, this book can help.
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( 14 of 14 found this review helpful ) Posted: May 26 2006
Morrison has delivered the irrefutable "how to" book for marketers, advertisers, and promoters interested in tapping the student market. His balance of strategic insight, wit, and key market stats is right on-target. (This guy really knows his stuff!) The case studies are highly informative and the strategic recommendations that Morrison provides based on his obvious experience is timeless. I wholeheartedly recommend this book as it's a masterpiece for its genre.
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( 25 of 25 found this review helpful ) Posted: Mar 31 2006
Morrison has written the definitive bible for student marketers. Don't let the title mislead you, "Campus Crowd" is just as on-target for marketers interested in teens through twentysomethings as it is for the college market proper. In fact, I'm ordering several books for our ad agency to bring them up to speed. The author devotes a tremendous amount of the book to strategy and infuses the text with just the right balance of stats. The examples, he calls them "Best in Class" case studies, are perfect and there are dedicated sections to both the pre- and post-college segments. Fantastic book. Highly recommended without hesitation.
