( 10 reviews )
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Posted: Aug 9 2009
I read the original of this book 20 years ago and many of the concepts stuck with me all these years. I decided to reread it and see how the updated version would feel. Well, the basic principals are still thoughtful and it's interesting to see how some of the initial predictions have turned out. In most cases, they did a pretty good job and in some they missed. I was hoping to see more recent examples of how some of the newer market leaders followed the methods elaborated here, such as Google, Amazon, eBay, etc, but they did not add these in the update. All in all, a good read of concepts as a broad brush from a strategy perspective.
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Posted: Feb 23 2009
The authors lay out a battle plan for defining a strategy and fighting in the trenches of what some call all-out marketing warfare and what others simply call business. This is one of those books you can't *not* read if you are involved in marketing or involved in business management at any level.
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Posted: Feb 23 2009
The authors lay out a battle plan for defining a strategy and fighting in the trenches of what some call all-out marketing warfare and what others simply call business. This is one of those books you can't *not* read if you are involved in marketing or involved in business management at any level. ~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
