Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users

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(Paperback)-Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more. Companion Web site features helpful resources and articles on new developments in wireless marketing.

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Overall Rating: Star Full

( 2 reviews )

( 2 of 2 found this review helpful ) Posted: Nov 24 2006

it is a good starting book, which covers nearly every aspect a marketer should know if he/she wants to understand wireless marketing. however, if you are not a beginner, try others.
( 6 of 7 found this review helpful ) Posted: Mar 25 2003

Not really help for the marketers who are familiar with wireless marketing.

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Author:	Kim M. Bayne
Number Of Pages:	320
Category:	Paperback
Brand:	Wiley
Dewey Decimal Number:	658.84
Label:	Wiley
Manufacturer:	Wiley
Product Group:	Book
Publication Date:	2002-03-18
Edition:	1st

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