( 6 reviews )
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Posted: Feb 24 2009
This book gives very good practical advice for marketing on a budget. Sice it gives you 50 different tips, there is something usefull in there for every small business.
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( 1 of 1 found this review helpful ) Posted: Jun 8 2007
I work in sales at an agency in FL. I liked this book alot it gives you a bunch of great ideas. I got distracted almost everytime I picked it up because there were so many ideas that would pop into my head while I read the book. There is a public relations part that I couldn't really find a way to apply to my situation but that doesn't mean it won't help you. I would definitely recommend it to anyone who is interested in marketing and is interested in increasing sales. I am not in a position to implement any of these changes but I have discussed ideas with my bosses and they seemed pretty receptive. It never hurts to have ideas that could help your company make money even if it's not "your" company.
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( 3 of 3 found this review helpful ) Posted: Apr 12 2007
For many of us, what starts out as a great idea for a product or service ultimately turns into a marketing and sales challenge. When it comes to books on marketing, Maximum Marketing, Minimum Dollars is one of the best. First, it contains incredibly practical advice that can be put to use right away. This includes strategies that can be applied by every business, small or large, and irrespective of its product or service. Second, the book is written in an approachable manner, one that clearly and concisely conveys a large amount of information. If you're looking for a practical guide to marketing that will help you to make the most out of your marketing dollars, then this book is highly recommended. Steven K. Gold Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
