MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

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(Paperback)-Stay up with the latest marketing developments with this essential book! Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, E ssentials of Marketing, Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.

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Overall Rating: Star Full

( 2 reviews )

Posted: Nov 3 2006

Text provided an excellent view of the marketing process. Will be a benefit to have long after the course has finished.
( 1 of 2 found this review helpful ) Posted: Feb 26 2006

My Grandson is the student who used this book. He said it was the correct text for his course and it may have helped him receive an A grade.

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Author:	Jr., William D. Perreault E. Jerome McCarthy
Number Of Pages:	688
Category:	Paperback
Brand:	McGraw-Hill/Irwin
Dewey Decimal Number:	380
Label:	McGraw-Hill/Irwin
Manufacturer:	McGraw-Hill/Irwin
Product Group:	Book
Publication Date:	2005-06-28
Edition:	10