( 5 reviews )
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( 2 of 2 found this review helpful ) Posted: May 20 2006
You're an up and coming artist with great music, a great producers to back it up , lots of people are talking about you, but you can't get your music to sell? If this situation is troubling you right now you might want to seek some help , help that is available between the covers of this book by C. Michael Brae, an extensive guide into the difficult business of promoting one's music. As most people know, the hard part is not producing the music, but getting it out into the public, promoting it , getting it known and eventually selling it. A good complete guide with great structure and easy to understand.
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( 1 of 2 found this review helpful ) Posted: Apr 28 2005
I read this book in one day. I must admit that I expected more from this one. I expected more informations about distribution and not some resource sections. I think this book is good and covers some basics but sure it's not for experienced players. Maybe it's becouse I already read many music biz books.
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( 3 of 3 found this review helpful ) Posted: Jun 5 2003
We run an independent promotions firm out of the southeast promoting indie artists and providing consult services to management on everything from booking to radio buying and radio promotion.This book has shown a whole new light on our operation. Immediate results and gains have been achieved as a result of implementing the techniques and strategies found in this book. Its way more than just a breakdown of the distribution process, WAY MORE.Chapter 1 was basically alot of statements and facts about the industry - kind of boring if you're not a big fan of raw data. But after that it really starts to rock. The writers get into it and get you into it. They cover so many relavent topics but always seem to bring it back home to the relationship to distribution. Every aspect of project development in this business leads back to distribution. Without it, its pretty hard to sell significant quantities of product.We have a staff of 11 and we have all read and continue to refer to this book, almost daily. Its been kind of like having these guys in our office as consultants. (for the price of a book!) Best deal I've ever closed!
