( 5 reviews )
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( 1 of 1 found this review helpful ) Posted: Feb 18 2006
From start to finish, Kim leads us on a journey to build our businesses through permission based email marketing. What an awesome way to generate new, fresh leads in order to jump start my business.
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( 2 of 2 found this review helpful ) Posted: Nov 24 2005
If you are thinking about starting email marketing campaigns, then know that this book is a prerequisite. I've been using traditional marketing vehicles for years, but email marketing was something new and foreign to me. I started reading this book and signed up for Eliteweb.cc Email Marketing at the same time. I was truly a fish out of water with this stuff. After reading Kim's book cover-to-cover, I must say that I feel more like an email guru than someone just ready to take their first steps. There are definitely a few parts of the book that are in need of an update. Several times I would ask my account executive about something that I had read, only to find out the `times have changed'. But, even with those outdated parts, the fundamentals discussed in the book are as true today as they were then. The book was also a very good read. I was excited to start using this new vehicle, but I had no desire to pickup a text book and start studying. I found myself flying through the pages and I continue to have it right beside my desk and refer back to it often. I've been able to implement many of the tips and ideas Kim suggests and they're not just theories, they really work. So often I read `expert' books that do little in the way of practical results, but let me assure you, this book has paid for itself many times over. Just like another reviewer suggested, I would recommend reading some of Seth Godin's work as well since that has also helped me a lot when navigating the online marketing landscape.
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( 15 of 15 found this review helpful ) Posted: Jun 27 2004
Time passes and this book now needs to be revised. The M/s Mac Pherson gives you all the skills you need to get to the place you should have been two years ago. For example no mention is made of autoreponders. Todayalmost all permission based systems now make use ofautoresponders as an efficient method that ensuresquick replies to new leads and immediately deliversthat special offer, white paper etc. Also it is rather quaint that there seems to be noweb page associated with the book. A place to log onto give my permission for the author to send me hernewsletter and receive a personal email from Kimpromoting her new book or on line web conference.Although squarely based on permission marketing theword SPAM is treated more as a sick relative ratherthan the final attack of an infinity of verbal locustshatched for a world without meaning.Kim, It's time to hide from the family again andwrite an all NEW edition on How to do it right today.
