( 12 reviews )
-
( 1 of 1 found this review helpful ) Posted: May 27 2009
The price of this book is a case of overpricing that we see in some entertainment and boutique fashion business. Create hype, make it fashionable to own or claim to own or use the product and you can charge excessively. I refuse to play along ... the ideas are all OLD and the examples meaningless. we shall see how these models hold up in the 'new new economy'.
-
Posted: Feb 26 2009
I read the sample on this book, the introduction was excellent. When I tried to get the full Kindle version, I realized it is charging for the FULL PRICE on the Kindle version!!!! This is a ripoff pricing.
-
Posted: Jul 31 2008
Ronald J. Baker makes a sound economic case that the traditional method of generating prices by calculating costs and figuring in an acceptable profit is outdated and unsuitable for today's knowledge-based business world. Price differentiation and value-based costing have been around for a while, but Baker's explanation is useful and nicely written. He explains how different customers will value your product their own way, and how to use that differentiation to make money. In 22 concise chapters, he shows you how to understand your customers better and how to create value that they will buy. By capturing a share of that value you earn profits. Baker has a knack for explaining economic concepts in plain English rather than abstruse textbook jargon - and that's valuable, right there. Get it, read it, use it and make more money. getAbstract recommends it in particular to marketing and product management professionals (or anyone who is interested in the subject of pricing).
