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| Author: | Philip Kotler Gary Armstrong |
|---|---|
| Number Of Pages: | 785 |
| Category: | Hardcover |
| Brand: | Prentice Hall |
| Dewey Decimal Number: | 658.8 |
| Label: | Prentice Hall |
| Manufacturer: | Prentice Hall |
| Product Group: | Book |
| Publication Date: | 2001-09 |
| Edition: | 9th |
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