( 19 reviews )
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Posted: Jul 24 2009
I suppose the number of copies in the U.S. is significantly higher than (for the translated version) in Germany. Furthermore, the German print is of higher quality and had to be translated. However, the price in the U.S. is about 3-4 times as high as in Germany (40Euro). What justifies this price? -> 1 star. For the book itself I would give 5 stars.
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Posted: May 12 2009
item wasn't quite how it was described. It was described as "like new" but the blinding was loose and torn. Shipping time was quick though!
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Posted: May 8 2009
This book is well written and thorough. I'm particularly impressed with how contemporary the examples are considering the significant changes that are taking place in marketing today. I'd strongly recommended that any serious marketer read this book.
