Promotion and Integrated Marketing Communication with InfoTrac College Edition

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(Hardcover)- Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.

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Overall Rating: Star Full

( 2 reviews )

Posted: Jun 7 2008

Thank you for sending that so quick. Its always exciting to anticipate a fresh package.
Posted: Aug 16 2001

Promotion and Integrated Marketing Communications (IMC) by Richard J. Semenik is the best of it's kind. I purchased the book for an undergraduate course in IMC. The content illustrates real world situations as well as theory and provides useful and colorful examples including: advertisements from past and present, current statistics, diagrams and real stories from the industry's professionals like I have not found in any other books of it's kind! I currently use "Promotion and Integrated Marketing Communications" to teach seminars and collaborate with others in my field on workshops demonstrating tools and techniques, strategies and objectives neccessary for businesses to succeed in the present and how to prepare for the future!

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Author:	Richard J. Semenik
Number Of Pages:	624
Category:	Hardcover
Brand:	South-Western College Pub
Dewey Decimal Number:	659.1
Label:	South-Western College Pub
Manufacturer:	South-Western College Pub
Product Group:	Book
Publication Date:	2001-03-01
Edition:	1

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International Marketing (Mcgraw Hill/Irwin Series in Marketing)

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