Rapala: Legendary Fishing Lures

(Hardcover)-Lauri Rapala, enigmatic creator of the legendary Rapala fishing lures and founder of what is now a major multi-national tackle business, would have been 100 years old in 2005. To mark the occasion, Rapala VMC Corporation commissioned this work to not only tell the fascinating story of a remarkable business achievement but also record the evolution and development of what have become iconic products in the angling world. Written with the full cooperation of the family and key associates from around the world this book is full of fascinating stories and anecdotes and illustrated from personal, company and historical archives. For the enthusiast angler it will also, for the first time, gather together a definitive and meticulous record of the development of the unique Rapala lure range. From the 1930s original Wounded Minnow carved by Lauri from pine bark and wrapped with foil to the Super Shad Raps of today. Rapala lures enjoy a legendary following amongst anglers. They are revered for their design and performance and treasured as collectibles by many. The business today enjoys a premier brand position in the largest-participation sport in the world and this book is sure to be high on the want-list of all aspiring, active and retired fishermen and fisherwomen around the world.