Selling Sin : The Marketing of Socially Unacceptable Products Second Edition

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(Paperback)-Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

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( 1 reviews )

( 2 of 2 found this review helpful ) Posted: Jun 20 2003

Prior to my study on marketing and advertising, I had never really considered the role of selling socially unacceptable products (i.e. cigarettes, alcholol, porn) in our society. This book really helped me to realize the gap that exists and provided me with a wealth of information on the history of each of those markets, the issues and ethics behind them, the laws that govern them, and the design of their advertisements.Well-written and it provides a wealth of information - I strongly recommend it.

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Author:	D. Kirk Davidson
Number Of Pages:	264
Category:	Paperback
Brand:	Praeger Paperback
Dewey Decimal Number:	658.8
Label:	Praeger Paperback
Manufacturer:	Praeger Paperback
Product Group:	Book
Publication Date:	2003-12-30
Edition:	2

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