Services Marketing

(Hardcover)-Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned. Services Marketing Homepage Check it Out! Sample tests Answers to Discussion Questions Links to services companies and articles PowerPoint slides www.wiley.com/college

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Store	Price
Services Marketing: Text and Cases Kim Harris, Steve Baron, Toni Hilton / 2009 / 358 pages Books Read More FREE Standard Shipping	DeepDiscount.com	$72.75
Services Marketing The textbook, Services Marketing, by Christopher Lovelock and Jochen Wirtz, available in Hardback. Published by ... Read More	Textbooks.com	$77.25 Save 17%
Services Marketing The textbook, Services Marketing, by Valarie Zeithaml, Mary Jo Bitner and Dwayne D. Gremler, available in Hardback ... Read More	Textbooks.com	$89.92 Save 25%
Professional Services Marketing: How the Best Firms Build Premiere Brands, Mike Schultz, John E. Doerr / 2009 / 332 pages Books Read More FREE Standard Shipping	DeepDiscount.com	$20.96 Save 25%
Services Marketing The textbook, Services Marketing, by Christopher Lovelock and Jochen Wirtz, available in Hardback. Published by ... Read More	Textbooks.com	$111.75
Financial Services Marketing: An International Guide to Principles And Practice Christine Ennew, Nigel Waite / 2006 / 400 pages Books Read More FREE Standard Shipping	DeepDiscount.com	$56.21
Services Marketing The textbook, Services Marketing, by Zeithaml, Bitner and Gremler, available in Hardback. Published by: McGraw-Hill ... Read More	Textbooks.com	$115.99 Save 25%
The Professional's Guide to Financial Services Marketing: Bite-sized Insights Jay Nagdeman / 2009 / 260 pages Books Read More FREE Standard Shipping	DeepDiscount.com	$22.46 Save 25%
Interactive Services Marketing The textbook, Interactive Services Marketing, by Raymond P. Fisk, Stephen J. Grove and Joby John, available in ... Read More	Textbooks.com	$85.00
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Overall Rating: Star Full

( 1 reviews )

( 1 of 1 found this review helpful ) Posted: Dec 14 1999

It contents all the important topics to take into account in marketing services and additionally the authors develop all through a point of view very practical.

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See item at: Amazon: $118.75

Author:	David L. Kurtz Kenneth E. Clow
Number Of Pages:	592
Category:	Hardcover
Brand:	Wiley
Dewey Decimal Number:	658.8
Label:	Wiley
Manufacturer:	Wiley
Product Group:	Book
Publication Date:	1997-09-04

Author:

David L. Kurtz Kenneth E. Clow

Number Of Pages:

592

Category:

Hardcover

Brand:

Wiley

Dewey Decimal Number:

658.8

Label:

Wiley

Manufacturer:

Wiley

Product Group:

Book

Publication Date:

1997-09-04

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