Overall Rating:
( 8 reviews )
( 8 reviews )
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Posted: Jun 26 2009
This product arrived in a very timely manner. It was in brand new condition. Amazon continues to be the best source for textbooks.
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Posted: Sep 15 2008
This book will provide multiple and in-depth frameworks for thinking about and managing services and services marketing. Adding to the frameworks are real-world examples from leading edge companies. The authors' depth of knowledge shines through in fitting these examples within the frames giving the reader insight as to how to apply each to their own particular scenario.
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Posted: Jan 19 2008
A very informative book, however it is easy to see that it was written by professors. The book does make basic business subjects more complex than needed.
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Amazon:
$14.95
